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A reasonable social portrayal of COVID times is that all of us are facing the same kind of storm but are in different boats. At the same time, some are at home comfortably others have been famished and are out on the road. Regarding the films, streaming platforms like Netflix and Amazon prime are making merry but the exhibitors and the producers are facing a hard time. Even after opening up of theaters after the lockdown the business model that was dependant on an all-India release joined with an international release will be feeble, as long as the pandemic continues to close areas at will. New physical distancing rules would also decrease the collections.
The streaming platforms have seen a record heave in subscriptions in this time of lockdown. This does not show that everyone has turned themselves into a film lover, but that such platforms provide an excess of entertainment options for the public in quarantine. The range and content of the programs on these platforms is much more advanced as compared to shows on television. These are the kind of TV shows and Films which are specially commissioned by & presented absolutely on these platforms. In addition, the diversity and choice of the content on these portals is much higher. A movie theater has to go as per the mainstream audience anticipations for business reasons. In this process, a lot of deserving films usually miss out on upright screening slots or have to make peace with whatever is available. The online portals on the other do not have to worry about such issues & give a good blend of both art house and mainstream cinema. Not rebuffing the fact that going for a film in a theatre has its own advantages and an inbuilt sense of community but security concerns may be more important than everything else.
Keeping in view of all this improbability a lot of films like the Vidya Balan’s Shakuntala Devi, Ayushmann Khurana and Amitabh Bachchan starrer Gulabo Sitabo and other movies are being uploaded online directly. There is a sense of fear that this will lead to permanent damage to the elite theatrical window & division of channels on a whole. In USA the operators for theaters have intimidated retribution against film studios making such a choice. But this has been picked up as an option due to the pandemic. Without a doubt it is because these are extraordinary situations that the next Academy Awards will have entry for the films that are obligated to not have their theatrical release due to COVID-19.
Access to these streaming portals is for the most part restricted to an urban demography that can manage internet connectivity, along with the fees for the subscription which also decides the class type of its potential audience. If this be the norm, it would eliminate a large majority of the movie- watching population. That will be seen as a rejection of cinema to those who have been its biggest supporters. Measures to prevent the spread of corona virus have changed how people think , travel , take decisions at large and most importantly everything.
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