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ADVERTISING LAWS IN INDIA
In India deceptive advertising, misleading prices, failure to maintain standards, labeling issues, surrogate advertisements are some of the issues faced in Advertising. Some laws in India that relate to advertising are listed below:-
Needless to say, the foregoing laws are in addition to applicable IPR laws and other relevant laws in general.
Advertising Standards Council of India (ASCI) may be a self regulatory voluntary organization of the advertising industry. According to the ASCI code, complaints against deviant advertisements are often made by a person who considers them to be false, misleading, offensive, or unfair. The Consumer Complaints Council (CCC) considers and decides on the complaints received from the overall public including governing body, consumer groups, complaints from one advertiser against another and even suo moto complaints from the members of the ASCI Board or CCC. The Reserve Bank of India, SEBI and the IRDA are some of the other regulatory authorities that regulate advertisements in their respective fields.
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